Character Options is partnering with Sky Castle Toys to bring Sticki Rolls – the “ultimate wearable, shareable sticker experience” – to the UK.
Sticki Rolls will, the company said, “revolutionise” how kids collect, share and show off their favourite stickers and ties in with the trend not just for the sticky items, but for fashion accessories too.
For Sticki Rolls, aimed at children aged five years old and up, combine stickers with fashionable bracelets, with each “charm” featuring 10 stickers, meaning 50 per bracelet.
“We are beyond excited to be partnering with Sky Castle to bring Sticki Rolls to the UK. This is an IP that offers children a creative outlet in a collectable format, with more than 1,000 holographic, re-stickable stickers coming for Series 1 alone. Each is designed by renowned kawaii artists from around the globe, with differing rarity levels”
Marketing director Mark Hunt
Launching in the summer, with three different SKUs starting at the pocket money price point of £4.99 and moving up to £19.99, Character Options is aiming to drive awareness to throughout the summer and then have them dominate in the playground when kids go back to school.
Marketing director Mark Hunt said: “We are beyond excited to be partnering with Sky Castle to bring Sticki Rolls to the UK. This is an IP that offers children a creative outlet in a collectable format, with more than 1,000 holographic, re-stickable stickers coming for Series 1 alone. Each is designed by renowned kawaii artists from around the globe, with differing rarity levels. But it’s about so much more than just collecting stickers; the brand also encourages children to foster connections through sharing stickers, spreading positivity and ‘Sticking Together’.
“We’ll be putting a lot behind the launch with media support across linear and YouTube, amplifying the brand across social media, with a HUGE push across TikTok. It’s going to be everywhere – watch this space.”
