Following the Character Group’s pledge to walk 18,000km in May, to raise money for the Toy Trust and Fence Club charities, the team proudly reports that it has almost trebled this target,walking the equivalent distance of the circumference of the world.
Throughout May, the Character Group’s whole workforce, across its five offices – Hong Kong, China, Scandinavia, Oldham and New Malden – came together to take on its biggest, most inclusive company charity fundraiser to date. As part of the May Mayhem Walking Challenge, the Group’s 200+ staff members coordinated their efforts in a bid to walk a distance equal to theUK’s mainland coastline.
“Each year, Character participates in industry fundraising activities, but until this year, we’ve never been able to take part as a collective. For this I would like to thank The Toy Trust and Jeff Taylor for the idea for May Mayhem”
Jon Elliott, Head of Research and Development, Character Options§
Now, Jon Elliott, Head of Research and Development, Character Options, is delighted to report that the team has not only met but they’ve smashed their initial target.
“Each year, Character participates in industry fundraising activities,” said Elliott, “but until this year, we’ve never been able to take part as a collective. For this I would like to thank The Toy Trust and Jeff Taylor for the idea for May Mayhem which offered a unique opportunity for us all to get behind it, and that we did! Together, we’ve really stepped up, walking 57.5million steps – which would take us not just around the UK but around the world, in just 31 days.
“I’ve felt so proud to see the Group come together on this. It’s been great to hear the banter and observe people connecting with others outside of their usual roles in the business. Of course, it’s also been amazing to watch the money come tumbling in. To date, the initiative has raised £8,129 for children’s charities that so desperately need the support, with this total continuing to climb towards our £10,000 target.
“Which brings me to my final point. To all our industry friends, if you’re able to make a donation, no matter how great or small, we’d gratefully appreciate your help in reaching our ultimate goal.”
To make a donation, please follow these links to the Character Group’s fundraising pages: Toy Trust Fundraising Page | Fence Club Fundraising Page.
