Character Options’ latest campaign brings Great Active Fun to the forefront, as the firm launches a variety of activity toys this spring.
The Easter holidays are fast approaching and come rain or shine Character Options has families covered this springtime! Great Active Fun… Indoors & Out is the messaging behind a new marketing initiative from Character Options that will raise awareness of the fabulous activity toys that the company has to offer.
The marketing drive for this fun collection has already begun with a mass social campaign that includes a host of influencer and TikTok activity. The TV schedule also commences this month and will run throughout Easter, delivering heavyweight TVRs across satellite and terrestrial TV. There will be dedicated TVC spots for Moon Shoes, Jump It  and KickerBall.
Designed to entertain and get children active, Character Options’ latest offering includes Moon Shoes, the ‘mini trampolines’ for the feet that let kids jump with anti-gravity effects! Inspired by the iconic 90s toy, high-bouncing thrills are guaranteed with Moon Shoes! There’s also Jump It Lap Counter – the fun jumping and skipping game that requires no batteries, just kid-power! Plus, with football back on the cards, KickerBall is about to enter a league of its own!
A football like no other, KickerBall’s special panels and revolutionary aerodynamic materials allow budding football freestylers to learn to swerve, bend and curve this ball with ease.
Mark Hunt, marketing manager at Character Options, commented: “We are extremely excited about the launch of our Great Active Fun campaign, which promotes a range of iconic and nostalgic toys that will enable kids and families to get active and have fun both indoors and outdoors. The activity is across the full marketing mix so awareness will be high during the Easter break, and with strong support from our retail partners we expect sales to ramp up as a result.â€
For more information, please call Character Options on 0161 633 9800 or email sales@charactergroup.plc.uk
