Just weeks after launch in late June, Character Options has reported that new Heroes of Goo Jit Zu Goo Mobiles are driving very strong sales!
Heroes of Goo Jit Zu Goo Mobiles are shape shifting rides made to collide; these stretchable, squishable cars move like nothing else. Offering an all-goo way to enjoy action vehicle play, you can stetch them, smash them, twist them, and fix them to start again. Each Goo Mobile is based on a favourite Goo Jit Zu character, and measures 4.5-inches long, but double that when stretched!
“Heroes of Goo Jit Zu is now in its 5th year, with the Goo Mobiles simultaneously launching alongside Deep Goo Sea and King Hydra which have also started exceptionally well”
Mark Hunt, Marketing Director, Character Options
At launch, Character’s marketing wheels started rolling with TV and heavyweight digital support, together with parental influencer reviews and YouTuber skits. The result has exceeded expectations, with sales driving incremental growth for the brand outside of the established core and licensed programme.
Mark Hunt, Marketing Director, Character Options, said: “Heroes of Goo Jit Zu is now in its 5th year, with the Goo Mobiles simultaneously launching alongside Deep Goo Sea and King Hydra which have also started exceptionally well. Goo mobiles widens the reach of the brand, introducing tactile vehicle play to an even younger audience, assuring natural progression into the core action figure collection.”
For more information about this season’s Heroes of Goo Jit Zu lines, from Character Options, please call the team on 0161 633 9800 or email sales@charactergroup.plc.uk
