See Character Options at Toymaster 2024

Character Options at Toymaster.

Character Options has a host of new IP that ticks the box for cross-category appeal.

On the specials menu this Autumn/Winter is a thing of fast-food nightmares. Terror Fried is a horrifyingly fun range that delivers collectability by the bargain bucket load. Perfect for kids who love gross stuff, the food-themed line-up includes the Nasty Nibbles, Ooze Burger, and Slimy Box as well as the all-encompassing Gross Bucket. With each set, kids will discover horrifying critters and creatures as collectible figures – hidden among foul compounds. Crispy cockroaches, battered rats and more will be found within slimes, gloops, and lumpy foams.

Next, say Hello to Smooshzees. These adorable, squeezable, collectible characters are softer than a cloud. Smooshzees are based on trending and exotic characters, each with its own colourful personality to stimulate kids’ imagination through play. The combination of super-soft filling covered with a velvety stretchy outer skin means there’s nothing softer than a hug with a Smooshzee! There are many characters to collect, across three fun sizes, from 3.5in Cutezees to 4.5in Luvees, all the way through to 8in Snugzees.

Don’t miss the trending animal this season: the adorable axolotl. Each scale includes two chasezee characters – and all pets come housed in stackable try-me packaging.

Then discover Sticki Rolls, the wearable, shareable sticker bracelets that will revolutionise how kids collect, share, and display their favourite stickers. Unlike traditional sticker sheets, Sticki Rolls are ingeniously designed as fashionable bracelets that contain rolls of stunning, kawaii-themed stickers. Each Sticki Roll ‘charm’ houses 10 easy-to-peel stickers, for a total of 50 stickers per bracelet. The range is available from summer to capture demand for creative play throughout the holidays, with a huge awareness drive already planned for the back-to-school season.

Azaria PR

Finally, let the monster tales begin with Booksy, the range of collectible figurines with miniature storybooks inside. The collection brings together the joy of reading and character figures, empowering kids’ imagination through storytelling and play.
Booksy Monster Tales are perfect for early readers, with lovable, funny characters that come to life in their own picture books.

CHARACTER OPTIONS
sales@charactergroup.plc.uk | www.character-online.com

Stand: Reading Room

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