Character Options has kicked off its creative marketing drive for Simbrix, with an all-encompassing launch campaign. The brand website and social platforms are now live, withwide-reaching influencer activity and a heavyweight preroll drive imminent.
Simbrix is an exciting new IP from Character; this unique, creative building system allows kids to connect, create and customise their own pixel art. And with product now available at retail,Character is rolling out its launch plan to deliver exponential growth for the brand.
The all-new Simbrix website is just one strand of activity, offering an online portal where fanscan get their brix fix with Simbrix. It holds details on items in the range, stockist information, as well as video content to inspire creativity among the crafting and construction community.
“Simbrix is a huge priority for us this season. We know with the right support it’s going to amass a huge following across a wide demographic, We’ve committed significant investment into the brand”
Kathryn Ludlam, Brand Manager, Character Options
Other marketing will soon ramp up with influencers creating content for their channels and the Simbrix YouTube channel primed to showcase Simbrix reels. All this will add to the weight of the robust media schedules. A branded TV spot will lead the Linear TV and YouTube Preroll campaign, supporting the recruitment drive from launch until Christmas. Plus, there will be in-store support for retailers, as well as magazine covermount sampling to get Simbrix into kids’ hands; small creative packs will be distributed via Redan Publishing’s new creative kids’magazine Skoodle.
Kathryn Ludlam, Brand Manager, Character Options, said: “Simbrix is a huge priority for us this season. We know with the right support it’s going to amass a huge following across a wide demographic. We’ve committed significant investment into the brand, creating a vast volume of video content to inspire the crafting and construction community, and we know the new Simbrix website will be an invaluable resource for fans. Now, we can’t wait to see all other strands of the campaign fall into place to deliver great awareness through to the Christmas trading period.”
For more information about Character Options’ Simbrix brand, please call 0161 633 9800 or email sales@charactergroup.plc.uk.
