Cartamundi has outsmarted its rivals by agreeing a deal with Outsmarted creators QPlay that will see it distributing the tech-connected board game across the UK and Europe.
The deal will further the reach of the hit game, billed as a Live TV Quiz Show, which links with a mobile, tablet or laptop to offer a thoroughly addictive experience.
It has already sold more than 400,000 copies across 10 countries and is played by an estimated 2 million players.
The deal runs from 2024 and beyond and will see full support behind the game from Easter this year.
“the Outsmarted Game brings something completely new to the category and, with its live game play and evolving questions, keeps players coming back to play!”
Andrew Brown, marketing director for Northern Europe Cartamundi
CEO at QPlay Stuart Nice said: “We are dedicated to creating hybrid games that can be played by families across the globe with highly localised content in every regional version.
“We are thrilled to be partnering with Cartamundi Entertainment who offer unrivalled distribution channels and localised sales knowledge across Europe and the UK. Their experience in the games market lends itself perfectly to enable us to reach and support our customers across multiple territories as part of this new and exciting partnership.”
Andrew Brown, marketing director for Northern Europe at Cartamundi added: “the Outsmarted Game brings something completely new to the category and, with its live game play and evolving questions, keeps players coming back to play! These features combined with its seamless ability to create a fun level playing field for all the family means it is a future classic in the making!”
