Rocket Licensing has announced a raft of new partners to the ever-growing licensing programme for Fuzzballs.
The Fuzzballs phenomenon started life as a Tumblr web comic online and, one billion stickers used on social media later, it has become a bona fide sensation.
New licensees include Kap Toys (plush & squishes), Brain Box Candy (social stationery and gifts) and VNR Trading (pop culture confectionery and drinks). These join such already available goodies as clothing ranges from Indiego; stationery and more from Pyramid International and augmented reality collectible pins from Pinfinity.
With nationwide retailers such as hmv, Forbidden Planet and Scribbler on board with assorted SKUs – there are now almost 200 in total – Rocket is now ramping up for an even bigger 2023. There will be more assets added to existing favourites such as Timmy the silly Tiger and mischievous bunny Ollie, and the licensing agency is planning campaigns around key dates including Valentine’s Day, Easter, summer, Halloween and Christmas.
Joint Rocket MD Charlie Donaldson said: “We’re thrilled to have Fuzzballs at Rocket. We’re building on the huge success the brand has already enjoyed and have signed several new licensees – and this activity is all set to grow. We are now poised to create more new partnerships to bring products to the vast number of existing Fuzzball fans and the many more consumers certain to embrace this cute, witty and uniquely relatable brand.”
