Traditionally, the Character Options stand is the social hub for many at Toy Fair. This year, however, to ensure safety for all, the company is asking visitors to book time slots prior to their arrival at the exhibition, which will be held at Olympia London from January 25 to January 27.

This request will help limit numbers on the stand and allow the company to optimise social distancing.

Character Options group marketing director Jerry Healy said: “We cannot wait to finally meet and catch up with our industry friends and partners at Olympia this year. We have many exciting products on show, but it’s important that we operate in the safest way possible for both our staff and our visitors. By working on an appointment-only basis, visitors can be assured of a comfortable, enjoyable and safer time on the stand.” 

To book a Toy Fair appointment, contact your Character Options representative as soon as possible, as available slots at the show will be in limited supply. 

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