Bulldog Licensing has been appointed as licensing agent for a resurgent 2000s crime-fighting series Totally Spies.
The deal comes as a new series of the teenage crime-fighting girls returns to screens, due to air via Warner Bros Discover across EMEA and the US.
The deal has been signed between Bulldog and license holders Banjay Kids & Family and will initially be targeted at more grown-up fans of the series and the nostalgia market. Plans include apparel (daywear and nightwear), fashion accessories, tech products, health& beauty and stationery.
“Totally Spies! remains a fan favourite – and that comes as no surprise. Its humour, invention and themes of teenage girls working together to fight crime while trying to live normal lives were ahead of their time and still appeal now”
Rob Corney, MD of Bulldog Licensing
Rob Corney, MD of Bulldog Licensing, said: “Totally Spies! remains a fan favourite – and that comes as no surprise. Its humour, invention and themes of teenage girls working together to fight crime while trying to live normal lives were ahead of their time and still appeal now. After a great reaction at BLE we’re expecting to be discussing product with potential licensees very soon!”
Roubina Tchoboian, head of global Licensing, Banijay Kids & Family added: “Totally Spies! is an iconic brand which has been generating significant interested from licensees, particularly with the return of the franchise from next year. With a broad demographic of consumers, from the core 6-9-year-old audience for the new series, through to Gen Z and millennials eagerly anticipating its return, we are delighted to have Bulldog Licensing on board to supercharge the brand’s licensing programme.”
