Bulldog Licensing, which represents Sesame Street in the UK on behalf of the non-profit Sesame Workshop, has announced two new deals for the much-loved brand.
Heathside Trading specialises in branded toys and games, collectibles, drinkware and gifts and will be producing a wide range of Sesame Street gifts and novelties.
OddBalls, a major name in clothing and accessories, will be producing Sesame Street clothing for both children and adult fans.
Both new ranges will launch in Q4 2024 and will be inspired by Sesame Street’s colourful characters plus their positive messages about laughter and learning – engaging fans of all ages while delivering on its mission to help children grow smarter, stronger and kinder.
“So many licensees respect and admire the Sesame Street brand – most of them grew up with it and it’s now a hit with their kids. It’s no surprise that it has attracted such leaders in their fields as Heathside Trading and OddBalls, both of which have excelled themselves in bringing this loved and admired property to appealing ranges of gifts and apparel.”
Bulldog MD, Rob Corney
Sesame Street programming is currently enjoying a hugely successful and growing broadcast and digital reach on Amazon Kids+, Tiny Pop, Channel 5’s Milkshake! and a YouTube channel attracting an incredible 94 million annual views in the UK and Ireland, as well as a strong social media presence.
