Independent licensing agency Bulldog Licensing, which manages UK licensing for Care Bears on behalf of Cloudco Entertainment, the owner of the Care Bears franchise, has announced a major new deal for the much-loved property in the UK & Benelux.
Heathside Trading, an important addition to the Care Bears licensing programme, managed in the UK by Bulldog Licensing, will employ designs inspired by the iconic Care Bears rainbow colours and characters, along with the brand’s uplifting messages of love, caring, and friendship, which resonate with fans worldwide.
“It’s been a real privilege to work with a brand that is known and loved by so many generations – and still attracting new fans”
Heathside’s Max Nelson
Aimed primarily at the Kidult market, the line will be launching at gift shops, toy shops, and online with a limited range in Q4 2024 and the full range in Q1 2025.
Heathside’s Max Nelson said: “It’s been a real privilege to work with a brand that is known and loved by so many generations – and still attracting new fans: its characters and colourful designs are the perfect style inspiration for the toys and gifts we specialise in. We’re looking forward to a great response to this range from Care Bears fans of all ages.”
