Bulldog Licensing, which has been appointed by Banijay Kids & Family as UK and Ireland licensing agent for Mr Bean, has announced a major new licensee signing for the iconic comedy character.
Posh Paws International and its parent company Whitehouse Leisure International will be producing Mr Bean plush for both the retail and amusement/leisure sectors, as well as designing and producing a range of Mr Bean novelty key chains and mugs.
“Mr Bean has been enormously popular from his very first appearance in 1990 to the present day and this high level of awareness will drive an expanded licensing campaign that will be very popular with consumers of all ages”
Both ranges will be inspired by a character that has been wildly popular for nearly 35 years in live action and animated formats, both on TV and in films.
Available from early 2025 online and in toy & gift stores, the Mr Bean plush and novelty items will be aimed at all ages, reflecting the appeal of the character to all generations.
Bulldog MD, Rob Corney, said: “Mr Bean has been enormously popular from his very first appearance in 1990 to the present day and this high level of awareness will drive an expanded licensing campaign that will be very popular with consumers of all ages.”
Co-created by Rowan Atkinson and Richard Curtis, Mr Bean is described by Atkinson as “a child in a grown man’s body”. Mr Bean tries to solve apparently minor problems presented by everyday tasks and often causes major disruptions in the process.
