Celebrating the launch of its Kidi DJ Drums, VTech hosted an exclusive drum masterclass where budding young musicians could get their musical juices flowing and discover the art of rhythm and beat-making. Whether they were just starting out or looking to sharpen their skills, guests left with enhanced confidence, fresh creativity, and a deeper passion for music.
The event was headlined by celebrity kid drummer, Nandi Bushell. Known for her drumming prowess and infectious energy, Nandi put on an exhilarating showcase using both the VTech Kidi DJ Drums and her very own drum kit whilst sharing her unique style and jaw-dropping beats to spark the creative energy of all attendees.
“From the initial planning stages of this launch we have loved the idea of working with Nandi to really bring the Kidi DJ Drums to life. As a key product for the brand, at a crucial time of year, it was important to us to position the campaign correctly”
Aspiring musicians then followed in Nandi’s footsteps to participate in interactive sessions where they learnt exciting new rhythms, techniques, and tricks to take home and practice on their very own VTech Kidi DJ Drums. With a Q&A with Nandi available to the children as well, these young drummers left with all the expert knowledge, skills, tricks and confidence they need to be a musical pro..
Nandi Bushell said:”I’m so excited to be part of this amazing launch with VTech and help inspire the next generation of young drummers. Music is all about creativity, expression, and having fun, and I had a great time showing these budding musicians how to get started with the VTech Kidi DJ Drums.”
Rebecca Lazarus, UK marketing manager at VTech and LeapFrog said: “From the initial planning stages of this launch we have loved the idea of working with Nandi to really bring the Kidi DJ Drums to life. As a key product for the brand, at a crucial time of year, it was important to us to position the campaign correctly. We were looking for something to really engage and captivate our audience. We are excited to see how the rollout performs and contributes to sales, as we approach the home-straight to Christmas 2024.”
