Following the announcement of its expansion into the UK, BTL Diffusion is delighted to confirm Argos as its first major retail partnership.
The toy distribution specialist, fresh to the UK from France, now has stock available in stores nationwide following a successful London Toy Fair in January this year.
The BTL brands, which arrived in stock with Argos in April, include a range of baby, toy, and sleep aid products, including the Cloud b hero storyteller CloudBox. More collections are set to follow in the coming months.
“A lot of work has gone into setting up the business in the UK behind the scenes, so it’s great to have such a prestigious retailer to partner with so early in our journey”
UK managing director of BTL Diffusion, Graeme Hargreaves
This arrival marks the start of a huge brand development strategy for all of the BTL Diffusion portfolio, with many launches and exclusive ranges planned for the year ahead, along with exclusive distribution rights for brand favourites on the continent.
UK managing director of BTL Diffusion, Graeme Hargreaves, happy that the business has hit the ground running in its first six months, said: “A lot of work has gone into setting up the business in the UK behind the scenes, so it’s great to have such a prestigious retailer to partner with so early in our journey.”
Graeme Hargreaves added: “2024 is a huge year for us as a company and there will be more brands joining our portfolio in the months to come. With a strategic marketing plan in the pipeline, press and influencer support, and Toymaster next month, we’re confident in the investment to drive these brands and maximise retailer sales.”
For more information on BTL Diffusion visit www.btl-diffusion.co.uk
