The British Toy & Hobby Association (BTHA), organisers of the Toy Retailer of the Year Awards, have announced that the 2024 retailer application process is now open.
Retailers can compete nationally in like-for-like categories and can apply in more than one category, if applicable. Self-nominations are permitted, together with nominations coming from a panel of nationwide industry experts.
The BTHA will continue this year with the option for independent and smaller multiple retailers being able to include short testimonials from their suppliers. This is intended to strengthen an entry for the benefit of the retailer and the judges when assessing the entry.
The category definitions are as follows:
Independent toy retailer of the year – single store
A category for: An independent toy retailer with one store
Independent toy retailer of the year – multi store
A category for: An independent toy retailer with more than one store (with no upper store limit)
Multiple toy retailer of the year
This category is for multiple toy retailers to include specialist and general multiples
Omnichannel toy retailer of the year
This category is for toy retailers with both an online and on-shelf offering
New for 2024 – toy department of the year
This new category is for garden centres or retailers with a toy aisle or department to include UK department stores
Online excellence
Companies can enter this category if their main business is through online sales OR if there are online toy sales which compliment main store retailing. This category will be judged on the toy offering of the website alone.
Best overall toy retailer of the year 2024 for uk and ireland
Will be selected as overall winner from the winners of the other categories
Judges’ special recognition award
Judges are able to make a Special Recognition Award at their discretion after considering all entries. This is not a category for which retailers can actively submit an entry.
Entry into the Toy Retailer of the Year awards has been designed to be a straightforward online process where retailers have the opportunity to support their applications should be supported with photos.
To enter visit: https://www.btha.co.uk/awards/toy-industry-awards/retailer-awards/
For enquiries please contact Matt Jones:
