London Toy Fair: Alpha Toys Stand F66
The Bruder company slogan, ‘Just like the real thing’, is reflected in all categories across the Bruder range where products are developed as ‘model-like toys’, encouraging roleplay while simulating real-life environments and focusing on valuable playtime.
Bruder’s superior-grade plastic toys are all designed and manufactured in Germany. In the main, products are showcased in open display boxes, which feature details of other compatible products from the range such as vehicles, accessories and figures, which all work together to create the perfect playtime scene ‘Just like the real thing’.
Exciting news for 2024 is the recently launched versions of the Range Rover ‘Velar’ by Bruder for children aged four and up in scale 1:16 – a leisure version in elegant blue, an emergency vehicle and a police vehicle.
With its all-terrain sprung axles, the ‘Velar’ is equipped for all playtime missions of little adventurers. The newly developed rims stand out visually. The front axle can be turned thanks to the typical Bruder steering wheel extension. All four doors and the tailgate can be opened and offer plenty of space for passengers and equipment. The rear seat can even be folded down for additional storage space in the vehicle. In fact, these key features are typical of most vehicles across the Bruder range. The emergency vehicle and the police vehicle each come with a thematically matching bworld figure, a bworld paramedic and a bworld policeman as part of the set.
For UK enquiries
Alpha Toys | 00 353 67 63800 | info@alpha-toys.co.uk
For Ireland enquiries
Banaghan & Co l 067 63800 | info@banaghans.ie
