Wilton Bradley had the pleasure of attending the first summer Blog-On Awards & Influencer Day at the Village Hotel Manchester on 30 May.
Alex Crouch, brand marketing manager at Wilton Bradley, said: “We have supported the winter awards for a few years, so it made perfect sense for us to enter the summer awards, as we have so many great outdoor products. This year we took a display space and demonstration area so that the children could have a proper go on our new products and we could get first hand tester feedback from our target audience.”
“We have supported the winter awards for a few years, so it made perfect sense for us to enter the summer awards, as we have so many great outdoor products”
Alex Crouch, brand marketing manager at Wilton Bradley
TnP was told that there was a queue for Wilton Bradley’s new Xootz LandRover Defender Ride-On and its Xootz Bubble-Go Trikes and Scooters. Wilton Bradley’s Julian Marsh said: “If having products that the children keep coming back to over and over is a guide to the winning products, then we are sure to have won some awards.”
Once inside, children were transported into their own world of ice cream and grocery shops and to the theatre with their PlayHouse pop up playtown curtain area amongst other products they had on show.
The Blogon Toy Awards are held twice yearly (May and November) with 24 main toy award categories covered.
The winners of the Summer 2024 awards will be announced today.
