With more than 150 exhibitors confirmed and a new theme for 2023 – location-based experiences – Brand Licensing Europe, aka BLE, has now opened registration for the autumn show.
The event takes place at its usual home of ExCel, east London, from Wednesday October 4 to Friday October 6.
Among the brand owners set to exhibit are the likes of Paramount, Warner Music Experience, Hasbro, Aardman, Acamar Films, Banijay Brands, Asterix, BANDAI NAMCO, Beanstalk, Brandgenuity, Bulldog Licensing, CAPCOM, Caroline Mickler, Crunchyroll, Cyber Group Studios, FC Barcelona, Gallimard Jeunesse, Imperial War Museum, LMI, Magic Light Pictures, Natural History Museum, Penguin Ventures, Perfetti Van Melle, Sanrio, SEGA, The Wombles, The Pokémon Company, The Smurfs, V&A and Yale University.
They represent brands such as Paul Frank, My Little Pony, MTV, Top Gun, Chupa Chups, Asterix & Obelix, Paw Patrol, the Victoria & Albert Museum, The Batman, Hello Kitty, Assassin’s Creed, Peter Rabbit, The Van Gogh Museum, Minions, Jurassic Park, le Petit Prince, Kellogg’s, Sonic the Hedgehog, Sophie la Girafe and Far Cry.
This year’s BLE theme is LBE (location-based experiences), a licensing category that has grown exponentially in value, creativity and opportunity since lockdown restrictions were lifted. At Licensing Expo, Licensing International revealed topline stats from its forthcoming Global Licensing Survey, which showed that the value of LBE increased by 67% in 2022.
LBE will be brought to life at BLE through a series of inspirational features including the LBE Pavilion with immersive exhibitor content created for visitors to walk through, around and interact with, two LBE-focused keynote addresses (Wednesday 4th and Thursday 5th), and more to be announced in the coming weeks.
Ella Haynes, BLE event director, said: “If you thought last year’s BLE was an incredible experience with the fashion catwalks, wait until you get to ExCeL in October and see how the LBE theme manifests; it’s going to be one of the most fun, entertaining and genuinely inspiring BLEs ever. And what’s really exciting is that LBE is for everyone – whether you’re a retailer, licensee, designer or brand owner, I promise you will take away great ideas, contacts and content from this year’s show.”
Visitors can register here https://register.visitcloud.com/survey/3mz9a34ohru2x/register?utm_medium=print&utm_source=print-ad&utm_campaign=nam23ble–&utm_term=prregopen
