Must See at Toy Fair – Bladez Toyz: Stand E35

Bladez Toys unveils new Superman and Minecraft licences, alongside a new RC brand and a preschool range based on a CBeebies TV show

Bladez Toyz is back at London Toy Fair for its 15th year, and comes to Olympia with monster-size news and an epic new stand! 

2025 looks set to be a big year for Bladez Toyz as not only does it have new products within its successful licensed ranges to support two big movie launches in 2025 – Superman and A Minecraft Movie – but it will be launching two exciting new brands, which the Bladez team can’t wait to showcase to everyone.

First, London Toy Fair marks the official unveiling of the new radio control brand Bladez RPM, which brings to the market fresh new designs and Real Performance Machines as the name suggests. This electrifying brand delivers for those who crave action and adrenaline, with quality, high-performance vehicles with unique neon designs. From oversized monster trucks and super-quick street racers to eye-catching easy-to-fly helicopters, Bladez RPM delivers high-speed action and real working motorised vehicles, perfect for kids and adults alike. 

“A real standout in the range is the small but mighty Bladez RPM 1:18 Monster Truck, with its robust injection moulded design, real working LED lights, and turbo mode for a little more grunt”

A real standout in the range is the small but mighty Bladez RPM 1:18 Monster Truck, with its robust injection moulded design, real working LED lights, and turbo mode for a little more grunt! Alternatively, for a little more speed, look no further than the 1:10 Ultimate Racer, complete with rechargeable battery. Reaching speeds of up to 25km/h, this street racer is designed with precision handling, easy-to-use controls and shock-resistant builds, thanks to the cool Exo-Guard Armour. And what’s more, besides Bladez’ own eye-catching designs the RPM range will also include favourites such as Batman and Superman – the latter of which will launch to coincide with the movie release in what is set to be the ‘Summer of Superman’. 

The other big news for Bladez Toyz in 2025 is the launch of a new preschool range, in partnership with Bluezoo Animation for its hit new preschool show Mojo Swoptops. This new range is based on the hit preschool animation, which successfully premiered on CBeebies in October 2024. The new range will include radio control vehicles alongside arts & crafts and a cool pocket money vehicle range focused on sustainability through the use of bio-plastic alternatives. With a focus on problem solving, interchangeable play patterns and imaginative play, the new toy range will capture the essence of this fun and engaging new preschool licence. Plus, with its commitment to sustainability, and vibrant designs, the Mojo Swoptops products are sure to drive open play and creativity among preschoolers. 

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