Bing, the award-winning pre-school animation, has been selected by Amazon Kids+ UK as their featured children’s series this month. As part of the promotional initiative between Acamar Films and Amazon, Bing will have its own character hub on Amazon Kids+, giving pre-schoolers and their families easy access to Bing episodes, games, books, learning activities, audio stories and music.
Claire Brossard, Senior Director, Digital Strategy at Acamar Films said “It’s a joy to know that through this collaboration, UK ‘Bingsters’ will connect more deeply with our characters and stories. This bespoke branded hub will showcase the wealth of Bing digital experiences available to children through Amazon Kids+. From listening to audio stories via Alexa, to watching episodes, we hope that grown-ups take full advantage of the extensive and varied Bing content available on Kids+, especially during the February half term break.”
Families will be able to access the Bing character hub through their Amazon Kids+ subscription. The Bing library available via Amazon Kids+ includes over 100 full episodes plus bonus content, games and learning activities available on the ‘Bing: Let’s Play’ and ‘Bing Baking’ apps, as well as the ‘Bing Time’ Amazon Alexa Skill featuring audio stories, games, and music. In addition, Amazon Kindle picture books published by HarperCollins are available.
As part of the collaboration, the Bing character hub will be promoted to millions of users across Amazon, encouraging new audiences to discover and interact with the award-winning show. The activation will also be promoted to grown-ups across Bing’s social channels.
Bing and Amazon have a well-established and expanding collaboration across multiple content areas. Acamar Films recently announced an extended, multi-year Prime Video deal for Bing across the UK, Ireland, Italy, and Spain.
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Caroline Payne
