Bigjigs Toys, the family-run toy company established in 1985, has announced its acquisition of Fiesta Crafts, a British toy brand celebrated for its innovative, educational, and play-enhancing products. This exciting development strengthens Bigjigs’ educational play portfolio, furthering its mission to inspire learning and creativity in children through toys.
Bigjigs Toys was founded by Peter and Liz Ireland in their garden shed in Kent and has built a global reputation for high-quality wooden toys crafted with care and passion. From humble beginnings creating wooden jigsaw puzzles to evolving into a global distributor of diverse toy brands, Bigjigs Toys has remained steadfast in its commitment to imaginative, sustainable, and educational play.
“We are thrilled to join the Bigjigs Toys family and embark on this exciting new chapter for Fiesta Crafts”
Fiesta Crafts, established in 1990, shares the Bigjigs ethos and has been delighting families with traditional toys infused with contemporary flair. From puppets and magnetic activities to reusable glue-free stickers and fabric wall hangings, Fiesta Crafts designs unique toys that help children develop essential physical, mental, and educational skills while bringing joy to playtime.
Andrew Bacon, founder of Fiesta Crafts, said: “We are thrilled to join the Bigjigs Toys family and embark on this exciting new chapter for Fiesta Crafts. With our shared passion for inspiring creativity and learning through play, this partnership opens up incredible opportunities to bring our toys to even more families across the UK and beyond.”
Fiesta Crafts’ award-winning range has been recognised for its play value, creativity, and educational merit, earning accolades such as Toy Fair UK’s Best New Toys and the Good Toy Guide’s endorsements. The brand was also the first to be recognised as a Good Toy Guide Endorsed Company, with over 80% of its products rigorously tested by professionals and children.
Bigjigs Toys will now distribute Fiesta Crafts’ acclaimed product lines, ensuring families and retailers have access to toys that prioritise quality, safety, and innovation. Availability details for Fiesta Crafts products will be announced soon.
For more information about Bigjigs Toys and Fiesta Crafts, please visit www.bigjigstoys.co.uk
