There will be fun and games this week on London’s Portobello Road as a three-day pop-up experience has opened to celebrate the launch of Basic Fun! UK’s collectible plush brand, Cotton Candykins.
The pop-up debuted on Wednesday at the beautiful J/M gallery as a fantasy, candy themed store, complete with a resident cotton candy floss maker, candy floss tree photo point, and Cotton Candykins’ tin alley of fun fair games, such as spin the wheel, hook a flamingo and hoopla. This Wonka style pop-up experience awaited influencers with giant sweets, 8ft candy twists and a display of the toy collection central to the whole store.
“The Portobello Road Pop-Up is just one of the many activations in our comprehensive marketing programme for the brand”
The Cotton Candykins pop-up is set to be the focal point of a huge influencer UGC drive for the brand with a guestlist of over 200 in the first two days, but as the store is open to the public too on Thursday 22nd and Friday 23rd, footfall is expected to be huge.
Holly Lackey, director of marketing and licensing for UK & Europe at Basic Fun! UK said: “The Portobello Road Pop-Up is just one of the many activations in our comprehensive marketing programme for the brand. We had just one day to transform what is a beautiful white gallery space into a fantastic, sweet wonderland that perfectly represents the brand. The result is amazing and if the reactions of passing foot traffic are anything to go by, (fingers crossed) we are onto a back-to-school 2024 sellout success!”
Cotton Candykins are sweet cotton candy scented surprise reveal plushies inspired by the latest pop culture of creating characters with cotton candy. These irresistible cuties feature wild, colourful “cotton candy” hair that’s just waiting to be styled by kids! Each lovable new pet comes wrapped up in a fun mystery reveal cotton candy style container. Pop the top off, twist, and spin to unveil the new Cotton Candykins plushie; there are six Cotton Candykins to collect, including a cat, puppy, bunny, piglet and more.
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