Basic Fun! UK joined forces with the British Garden Centres Group to celebrate the Care Bears Share Your Care Day, with the annual event taking place on September 9.
The campaign saw 30 of the Groups independent stores taking part, with events such as costume character visits, influencers partnerships, POS materials and more.
Some stores saw life-size standees placed next to products, with themed colouring sheets handed out and Care Bears Lil’ Besties giveaways. Three stores – Brigg, Wolseley Bridge and Bridge – also had character visits, with hundreds lining up for photo opportunities and influencers coming along to record the events.
“This British Garden Centres and Share Your Care Day initiative is just one of many Care Bears marketing drives, for Basic Fun!”
Holly Lackey, Head of Marketing at Basic Fun! UK
According to Basic Fun!, the day is “a globally recognised holiday dedicated to spreading kindness, compassion, and the spirit of caring. On this special day, the Care Bears aim to inspire individuals of all ages to embrace the Care Bears values of love, friendship, and togetherness by engaging in acts of sharing and caring, supporting charitable causes, and connecting with their communities to make a positive impact”.
Holly Lackey, Head of Marketing at Basic Fun! UK, said: “This British Garden Centres and Share Your Care Day initiative is just one of many Care Bears marketing drives, for Basic Fun! UK, this year but I have to say it is one that is closest to my heart.
“Care Bears are a gift for all ages and the toys are the perfect way to show someone you care, as are the flowers and plants you buy from a garden centre. This is why the collaboration is a great fit for us and it’s one that can be built on. In 2024, we have more flower and “plant-based” initiatives that will bring the colourful world of Care-a-Lot to life like never before.”
