Selfridges has got the Barbie bug taking over the UK and is, like much of the country, getting in the pink to coincide with the release of the Barbie movie.
The landmark London store at one end of the Oxford Street shopping thoroughfare will be taken over by Barbie and pals as the July 21 release date for the blockbuster nears.
The collaboration with the retailer will see Barbie taking over the Corner Shop in the store, turning the kind of shop that Barbie herself would browse into reality with, as the statement noted: “Customers can enjoy the first ever Barbie Dream Wardrobe Rental by Selfridges Rental, curated by stylist and art director Theo White, featuring looks from the doll’s 64-year history, with era-defining outfits from the 70s, 80s, and 90s. Fans can also pay tribute to Barbie’s 250+ careers with looks inspired by ‘Dream CEO Barbie,’ ‘Dream Fairytale Barbie, ‘Barbiecore’ edits and more, inspired by what Barbie would wear today and presented against a spectacular backdrop.”
The Corner Shop will also offer up Barbie hair and nail treatments, plus other beauty tips, real-life clothes that Barbie and Ken might themselves buy, film merchandise, Barbie movie toys, roller-skates and more. There will also be a pop-up in the toy shop, with the in-store cinema at Selfridges also hosting back-to-bacj screenings of the film after it opens. There are also two windows devoted to Barbie, featuring original costumes and recreating scenes from the film. Other Selfridges stores are taking part too, with both Trafford and Birmingham offering Barbie goodies.
Judd Crane, Selfridges Executive Buying Director, said: “Barbie is such an interesting pop culture icon. We fell in love with the idea of Barbie shopping and spending time at Selfridges. We’ve been following the creative trajectory of the World of Barbie over the last decade, embracing inclusive attitudes and positivity. The Barbie brand today and new movie inspired us to take action and bring Barbie to life for this conceptual take on Barbie’s dream world.”
