Barbie launches the fruitiest unboxing experience ever with the new Barbie® POP Reveal™ range, which is an exciting new evolution of its popular Reveal segment.
With 8 sensory surprises in one package, the Barbie® POP Reveal™ dolls offer the ultimate unboxing fun with scented squishy pet friends, slime, fashions, surprises and transforming fun! Unwrap the drink cup-inspired packaging to find one of four flavours in the Fruit Series; strawberry lemonade, fruit punch, watermelon crush or grape fizz.
The new range comes with the fun ‘reveal’ element kids love, offering exciting transformative play! Unbox to find a Scented Barbie Doll with colour changing hair and makeup, then open the lid and remove the surprise bags, before popping the top to watch colourful slime drip down over the ‘ice’ cubes that hold accessories inside. Kids can take the squishy slime out for fun sensory play. Next, pop the ice cubes to find roller skates and a squishy mini-drink piece. The ice cubes and cup are reusable for kids to repeat the POP Reveal™ fun again and again! Kids will want to collect the entire range!
Barbie® POP Reveal™ will be supported with a robust 360 marketing plan which includes retail activations, TV & YouTube support, advertorials and competitions in Barbie Magazine, and more.
RRP £26.99 each. Each doll sold separately, subject to availability.
