Bandai UK is moving into the summer holidays with its first major brand level launch in the UK for its collector and hobby channel at two key Hamleys stores.
The company has secured spots in the windows for GUNPLA at Hamleys Regent Street and Banpresto at Hamleys Westfield for the six-week duration of the holidays. It marks the landing of stock for both brands in Hamleys stores.
“This is a huge moment-in-time for Bandai’s collector portfolio. We are currently seeing unprecedented category growth and the Hamleys launch is the first step in establishing a highly-visible UK presence for two of our core collector brands”
Jack Sturman, Collector & Hobby channel brand manager at Bandai
The windows will both introduce the brands to those who have yet to discover them as well as setting up Hamleys as the place to get GUNPLA and Banpresto for those in the know. The company said both brands, borne out of Japan and its anime product, are continuing to grow in the UK.
Jack Sturman, Collector & Hobby channel brand manager at Bandai said: “This is a huge moment-in-time for Bandai’s collector portfolio. We are currently seeing unprecedented category growth and the Hamleys launch is the first step in establishing a highly-visible UK presence for two of our core collector brands, showing our commitment to both customers and consumers of our intention to grow and support these brands in the UK market.”
