Continuing some of its most successful long-term partnerships, Bandai will be unveiling new product lines and planned marketing activities across its Miraculous, CoComelon, National Geographic, and Vlad & Niki ranges.
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As a top-three preschool property, extensions to the CoComelon range come following a successful year with award-winning products across multiple international territories. Innovative design has been injected into new lines including musical vehicles – such as the Musical Family Car – character figures, dolls, and playsets. All SKUs include fun features, and many enjoy phrases, sounds, and songs from the show. New hero items include the My Friend Cody plush doll, JJ’s best friend, creating the perfect opportunity to celebrate friendships this spring.
Last year’s number one kids show on Netflix and the current number one kids TV show in the UK, European, and Americas markets, Miraculous continues an upwards trajectory for the business. With a new animated series and feature film planned for 2022, and a follow-up movie in the pipeline for 2023/24, Bandai UK will introduce a new cross-category collection of fashion dolls, collectables, playsets, plush, and roleplay accessories, offering a wide choice of product and play patterns at varying price points. Refreshed packaging and display for in-store executions also enhance the overall brand experience. New styles to the sell-out collectable Kwami Surprise figures, character additions to the Fashion Flip Dolls, and a new Transforming Scooter compatible with the 26cm Fashion Dolls, will be a focus for the show.
With the growth of its own IPs core to the business, Bandai has invested heavily in its latest Tamagotchi and Dragon Ball ranges. Bandai UK is celebrating the 25th anniversary of the launch of Tamagotchi to the UK market. New styles continue to be introduced to the Original Tamagotchi, ensuring renewed interest and collectability. The latest Tamagotchi – Tamagotchi Pix – sees new colourways and games. New licences for the Tamagotchi Nano series will also be revealed, starting with a Star Wars version, and followed by releases throughout the year in both collector and mass toy.Â
Bridging the collector and mass toy markets, Bandai’s Dragon Ball range expands throughout 2022. With an increasing presence across digital and TV channels, plus a theatrical movie planned for 2023, the business has invested in extensive marketing support for the brand to include TV, Pop sponsorship, CrunchyRoll and YouTube pre-rolls, alongside PR, social, and retail activations. The company introduces popular roleplay to the range with a new Super Saiyan Goku Head Gear, allowing children – and adult cos-play fans – to perform as their favourite Dragon Ball character. A new collection of 4in figures will be available, while new character refreshes have been applied across both the collectable Dragon Stars series, and highly durable Limit Breakers.
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