Magic Light Pictures has appointed Bandai UK as master toy licensee for its Channel 5 hit preschool series Pip and Posy.
The deal covers the UK with options to extend across Europe, as the show spreads internationally – it has been sold to more than 30 international territories.
As well as plans for a range of plush toys, articulated figures, playsets and activity sets, it also covers sister company Bandai Namco which will be producing plush and gifts for leisure and entertainment channels.
The second series is currently airing on Channel 5, with the duo off on tour with Milkshake Live. Deals have already been struck which will see with products including tie-in publishing from Nosy Crow, as well as puzzles from Ravensburger, dress up with Amscan, audio figurines with Tonies outerwear with Blues Group and nightwear and essentials with Aykroyds/TDP rolling out.
“We have been big fans of the Magic Light Pictures team for some long time, and we are very excited to have been granted the rights to Pip and Posy which is such a lovely property to work on”
Nic Aldridge, MD, Bandai UK
Aidan Taylor-Gooby, Head of Licensing, Magic Light Pictures said: “We are so excited to be partnering with Bandai on Pip and Posy. They completely understand the show, along with its themes and characters. We can’t wait to start working with Nic and his team to develop an inspirational toy line that further deepens the love and connection children have with these wonderful characters.”
Nic Aldridge, MD, Bandai UK said: “We have been big fans of the Magic Light Pictures team for some long time, and we are very excited to have been granted the rights to Pip and Posy which is such a lovely property to work on. We’re also very excited to be working in collaboration with Bandai Namco Amusement Europe on the development of the Pip and Posy product line. We have been looking for a project that we could work on together for many years and fortunately for us Pip and Posy was the perfect place to start. We certainly hope that this will be the first of many collaborations.”
