Jack Rigby has been launching new toy brands for well over fifteen years, creating campaigns and driving crazes for the likes of Hasbro, MGA, Little Tikes and HTI. He has now set up his own PR consultancy The PR Barn which promises to unleash the potential of toy brands through creative communications.
Rigby started out in toys back in 2009 when he worked on Hasbro properties such as Monopoly and Bop it! devising creative campaigns which put products into people’s hands. During his time on that account, Rigby set the world record for the biggest game of twister, revealed the location of ‘Go’ on the UK’s Monopoly board and even got a table tennis ball and a cup on Good Morning Britain for ‘Cuponk’ with Adrian Chiles and Euan Thomas playing along with him.
“It has always been my dream to start my own consultancy. Over the years I’ve been fortunate enough to work across some of the industry’s leading toy properties alongside best industry’s best professionals”
He then spent seven years as part of the senior leadership team at Carousel where he led a number of key accounts in the world of toys, games and collectibles including Little Tikes, HTI Toys, University Games, Cartamundi and Playmonster, picking up multiple awards for his clients and work along the way.
Having spent the last three years working for a venture capitalist, Rigby is using and capitalising on his experience for his new consultancy, The PR Barn. The launch will offer a range of services tailored to the toy industry such as brand development, media relations, influencer marketing, social media management, content creation, events and experiential.
Jack Rigby said: “It has always been my dream to start my own consultancy. Over the years I’ve been fortunate enough to work across some of the industry’s leading toy properties alongside best industry’s best professionals, driving crazes and helping to put brands at the top of Christmas wish lists, now I look forward to doing the same but under The PR Barn’s roof.”
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