Asmodee, the UK distributor of board, tabletop and trading card games, has announced leadership changes to set the business up for continued success in 2025.
Home to major titles such as Dobble, Catan, Bananagrams, Star Wars: Unlimited and The Pokémon Trading Card Game, Asmodee says the moves are designed to have the right level of leadership focus in all key areas, driving the business needs and growth across the board to deliver positive customer and stakeholder satisfaction.
To support the wide variety of retailers Asmodee works with, there will be three channels under one sales director, Anil Boodhoo. The channels are Hobby & Independent, Nationals, and eCommerce. Each are each headed up by the respective channel controllers.
Anil Boodhoo said: “Our extensive range of customers is at the heart of everything we do so I am looking forward to supporting them within my new role as sales director and delivering exceptional customer service across the board.”
Roger Martin will become marketing director, supporting these three channels, growing the market and delivering experiential activations through demonstrations and organised play,
Roger said: “I am excited about my new role as the marketing director, I’m keen to focus on driving further growth and momentum across our extensive portfolio at Asmodee UK.”
Products are at the heart of Asmodee. Greg Stanton, who has 25 years of buying experience, will be head of purchasing to ensure the right product mix is available for all customers.
Alex Green, Asmodee UK MD, said: “By making these changes, I am confident that we will be able to continue to deliver against the strategic objectives and it will provide Anil, Roger and Greg with the opportunity to drive these three key business areas.”
Asmodee UK will be exhibiting its extensive portfolio showcasing key games for 2025 at the London Toy Fair at Olympia from Tuesday 21 – Thursday 23 January.
