Asmodee hosted an event for retailers and press to launch its new Star Wars trading card game into orbit.
The Birmingham-based launch saw media and retail learning about Star Wars: Unlimited, from Asmodee’s plans for the release in 2024 through to how to play the game, essential for many of the TCG retailers attending.
Asmodee’s head of product – commercial Greg Stanton said: “We hosted our very first retailer day in Birmingham this week to launch something incredibly exciting – Star Wars Trading cards. This launch is incredibly important to Asmodee for 2024 and we were delighted to be able to share our long-term plans and commitments with retailers and media alike. The day was a great success and there was certainly a buzz around the venue which was a delight to see. We thank everyone for taking the time to come and we’re excited to share more as and when we can.”
“We hosted our very first retailer day in Birmingham this week to launch something incredibly exciting – Star Wars Trading cards. This launch is incredibly important to Asmodee for 2024″
Asmodee’s head of product – commercial Greg Stanton
The game originates from TCG operator Fantasy Flight Games, which has worked with LucasFilm on the game, which features characters, locations and craft from the across the Star Wars franchise, taking in films, TV, comics, games and all other points of the Empire. The cards will all feature never-before-seen artwork.
“Ensuring this game was accessible to all players was key for us, so whether you are a casual player, competitor, or collector, there’s something for everyone in this game,” said Jim Cartwright, product strategy director for Fantasy Flight Games. “Straightforward mechanics are the driving force behind the design. It’s clean and concise with no gimmicks – a card game in its purest form.”
“Having the opportunity to commission new art for every card in this game ensures there will be an exciting and cohesive style throughout. We really thought about what the cards would look like on the table next to one another,” noted Brian Schomburg, visual creative director for Fantasy Flight Games. “We’re proud to be creating something so unique with the legendary characters and settings that Lucasfilm has brought to life in the Star Wars franchise.”
“Star Wars: Unlimited is the culmination of FFG’s rich history mixed with the celebrated Star Wars brand. As a studio, we are putting unprecedented resources across every department into this game. We could not be more excited to get this out into the world for everyone to experience,” added Chris Gerber, Fantasy Flight Games head of studio. “We can’t wait to show you more.”
You can see more of Star Wars: Unlimited here. https://www.youtube.com/watch?v=ZCzU1pJHGIQ
As well as the TCG, Asmodee also took time to unveil a raft of new titles that were related to the Star Wars universe, including a Mandalorian take on popular game Dobble and other board games and more.
