Asmodee has launched Tug!, a new game ahead of Christmas with one of its partners Confident Games.
The game, played between two teams that focuses on brains but has a board contained within its box that mimics a real tug of war.
It added that the product, pried at £19.99, had been well received at retail.
Natalie Podd, Co-Founder and inventor at Confident Games, said: “Our focus since launching Confident? has been to increase its awareness worldwide, with it now being sold in ten regional versions in nine languages across the world and more coming in 2023. We’ve been working on several new games, and Tug! stood out with its exciting gameplay and the attention-grabbing concept of the tug-of-war in a box.
We’ve already had significant interest from retailers and launch will be supported by a range of PR and social media campaigns, so we’re confident it will be a hit this Christmas.”
“We’ve partnered with Confident Games for several years with Confident? having great success in our games catalogue and we’re very excited to work alongside them to launch Tug! into shops across the UK”
Barry John, National Channel Controller at Asmodee UK
Barry John, National Channel Controller at Asmodee UK added: “We’ve partnered with Confident Games for several years with Confident? having great success in our games catalogue and we’re very excited to work alongside them to launch Tug! into shops across the UK. It went down a storm with retailers at Autumn Fair, and we think that customers will love its eye-catching concept, innovative gameplay and value for money offering.“
