Asmodee brought a bit of half-term cheer to half-term week as well as helping raise charity cash in a special event held on Thursday October 26.
The Make Britain Smile game event held at board game venue Draughts in Waterloo invited parents and children along to sample some of Asmodee’s current crop of games, including Toodles and new Dobble offshoot Dobble Connect.
Monies raised from the entrance fee were going to the Ellen Macarthur Cancer Trust charity.
Draughts events manager Dan Gyte told TnP: “From our point of view it’s been a great success. It’s all about getting kids in here and supporting the charity, so it couldn’t have been a better result.
“October half term can place a big demand on families especially when trying to keep the children happy and entertained. We wanted to help and decided to put on a fabulous day for everyone to enjoy at a very low cost”
Asmodee’s Head of Product – Commercial, Greg Stanton
“Asmodee is a great company to work with and doing more events with them is definitely on the cards.”
The idea was the brainchild of Asmodee’s Head of Product – Commercial, Greg Stanton. Speaking before the event he said: “October half term can place a big demand on families especially when trying to keep the children happy and entertained. We wanted to help and decided to put on a fabulous day for everyone to enjoy at a very low cost (just £7) but for that money to also benefit the lives of children in the UK who are coping with cancer. We hope everyone will have something to smile about this half term with our Play Day special.”
Lindsay Nehorai, the Ellen Macarthur Cancer Trust’s fundraising manager, said: “Asmodee’s games play a big role in bringing young people together on Ellen MacArthur Cancer Trust adventures. No trip is complete without an iconic night of Dobble below deck. Young people living through and beyond cancer often feel isolated from others their own age, so the laughter and the friendships they make while playing games together is an integral part of rediscovering themselves and believing in a brighter future.”
Also speaking before the event. Draight’s Dan Gyte said: “When our friends at Asmodee came to us with this idea we immediately said yes. We all need some fun in our lives and this seemed to be such a positive initiative for families this half term. Our whole ethos is about playing games and Asmodee are helping more people to play more games more often, so we are perfect partners. The fact that we can put on this event and also help young people who need support after illness, alongside the Ellen MacArthur Cancer Trust is an absolute bonus.”
