AB Gee is thinking big with its World’s Smallest range and is aiming to get its products into the hands of some of the largest celebrities around as part of its ongoing efforts.
The World’s Smallest collection has been selected to be placed in the VIP goodie bags for the Jingle Bell Ball, Capital FM’s huge Christmas event as part of AB Gee’s sampling campaign.
It comes as part of Norton PR’s ongoing influencer outreach programme targeting big names on TikTok and Instagram.
“The last month has seen the launch of our high profile influencer outreach program designed to get World’s Smallest into the hands of TikTok and Instagram creators which has delivered some amazing content”
AB Gee marketing manager Anna Vaughan
AB Gee marketing manager Anna Vaughan said: “The last month has seen the launch of our high profile influencer outreach program designed to get World’s Smallest into the hands of TikTok and Instagram creators which has delivered some amazing content for us to adapt on our own social platforms. This next phase of our campaign plays into the quirky, retro appeal of the collection and is designed to sample the key range items at targeted events as we head towards the holiday season.”
Increased demand for the product has also seen AB Gee produce FSDUs for retailers to help showcase the product.
