A familiar little face has joined the team at consumer product developers, Hunter Price International, as they look to extend its creative brand offer in the UK.
UK Greetings, the team behind Boofle, has collaborated with Hunter Price to build on the brand’s huge success to date, with a new product innovation strategy spanning its core product categories.
Hunter Price will develop and distribute hero plush, which includes a wide variety of scope, from its heritage knitted pup, celebration, seasonal and sensory, all in many sizes and fabrics.
When it comes to gifting, Boofle is one of the go-to family favourite brands and therefore will be a huge area of focus for Hunter Price. The team will be spearheading the creative product strategy to bring newness and innovation to this category, with huge growth potential over the coming years. From gift sets and decorations, to travel mugs and hot water bottles, Boofle’s new gifting collections will be arriving in the retail market later this year.
A new category for Boofle, which Hunter Price will bring to life for the first time will be across nursery, play and junior lifestyle products. A category which has such an organic and credible synergy with the hero plush pup will be expanded across comforters, blankets, wooden toys, keepsakes, changing mats, storage, activity tables and much more.
“The approach Hunter Price has presented for Boofle has got us very excited. We know first-hand how well loved and popular Boofle is with consumers, and we’ve always believed in the brand’s potential to grow beyond the Celebrations category”
Sandi Parisi, UKG Product Director
Another category and a key specialism for Hunter Price, is across reusable bags, from 100% recyclable shopper bags, to canvas and jute, UK consumers will soon be able to bag a Boofle bag for life!
The first ever Boofle greeting cards collection was created by artist, David Blake in 2008 and over the years has expanded its product offering across many categories. With over 150 million cards sold to date, Boofle is a hugely successful brand that is only getting stronger ahead of this new product journey with Hunter Price.
Talking about the partnership, commercial director, Allana Holmes explained: “We couldn’t be prouder to bring a little national treasure like Boofle into the Hunter Price family! He’s such a well-known character, one I’m sure has featured in so many of our households over the years.
“Boofle’s appeal spans so many generations, from grandparents to young children, it’s a brand which has a lovable, nostalgic – and importantly, especially within the gifting space, represents great quality!
“We’ve been working away on the new Boofle collections which will be arriving in UK retail in time for the AW24 gifting season – and with so much scope across our brand-new nursery category, we can’t wait to showcase the growth opportunities with Boofle.”
Sandi Parisi, UKG Product Director, explained: “The approach Hunter Price has presented for Boofle has got us very excited. We know first-hand how well loved and popular Boofle is with consumers, and we’ve always believed in the brand’s potential to grow beyond the Celebrations category. Hunter Price’s expertise across Home, Nursery and Lifestyle make them perfectly positioned to bring Boofle into these categories. We’re so excited about our partnership and can’t wait to see their plans come to life at retail!”
