As we enter the five-month countdown to Brand Licensing Europe (BLE) 2024, 157 companies have already been confirmed to exhibit, including six first timers – 24h Le Mans, The British Museum, Animaj, Cardio Bunny, Merchantwise Group and Unicast.
BLE event director, Ella Haynes said: “The exhibitor list is already showing some amazing brands from across all categories which is a testament to the event’s strength within the European licensing industry – it is quite simply the only place for European retailers, manufacturers and brand owners to meet, do business and sign deals that will decide what branded products consumers will be buying from December 2024 and beyond.”
“The exhibitor list is already showing some amazing brands from across all categories which is a testament to the event’s strength within the European licensing industry”
BLE event director, Ella Haynes
Last year, 9,649 licensing professionals attended BLE. Visitor numbers increased by 28 per cent, and the show attracted record numbers of retailers and visitors from France, Germany, Italy and Spain also up 28 per cent, showing the strong appetite for branded consumer products at retail.
Most importantly, over 5,100 meetings were pre-arranged in the show’s Event Platform (a 17% increase on 2022) and many thousands more took place onsite.
Europe’s leading event for licensing and brand extension is earlier this year, 24-26 September, at ExCeL, London. Visitors can register their interest now and will be notified automatically when registration opens in early June.
