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Recent News

Toys n Playthings July issue is out now

The July 2026 issue of Toys n Playthings is out now, with features on the booming games and puzzles category, and kidult market, plus...

Kayou launches KPop Demon Hunters trading cards 

Orchard Toys readies LA Fall Preview debut with Stormin’ Studios

Mattel announces first original Barbie novel 

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Retail News

First-ever UK Gundam store to open in London

The Gundam brand is opening its first permanent UK Gundam-Base Store in London’s Camden Market this week One of the most influential and successful Japanese...

Paw Patrol pops up at the Natural History Museum

Hamleys opens new location at Heathrow Terminal 2 

Playmobil heads to WHSmith stores this summer

Disney Store expands Selfridges partnership 

People News

BBC Studios names new CEO, Brands and Licensing

Former Unilever and Coca-Cola exec Shelley Macintyre will oversee licensing extensions for brands including Bluey, Doctor Who and Top Gear BBC Studios has named Shelley...

Mattel appoint new Commercial Lead for Middle East

Meet the PRs: Azaria PR 

International Toy News

Mattel appoint new Commercial Lead for Middle East

Mattel has appointed Tarek Moussawer as Commercial Lead, Middle East. Based in Dubai, Tarek will represent Mattel across the region and support the company's commercial priorities...

US Toy Association brings power of play to US capital 

Mattel and Paramount ink global TMNT toy deal

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Licensing News

Mattel announces first original Barbie novel 

Barbie: Dreamscape is a young adult novel from Mattel Press, the toy company’s publishing arm, and hits shelves worldwide this August  Mattel has announced the very first...

The Wombles announces new licensing and content representative

Craft Buddy announces Sonic the Hedgehog collection

Exhibition News

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