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Santoro’s new character brand Harmonie Lane launches at retail

First unveiled in January, Santoro has been “overwhelmed” by the response as the brand rolls out to retail globally Santoro is delighted to announce that...

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Playmobil heads to WHSmith stores this summer

From this month, Playmobil will roll out at WHSmith locations in bustling UK travel hubs following a successful Heathrow pilot  Playmobil is bringing its range...

People News

Meet the PRs: Azaria PR 

We learn how the award-winning family specialist PR and marketing agency is helping propel brands and drive sales  Azaria is a multiple-gold-award-winning family specialist PR and digital...

International Toy News

US Toy Association brings power of play to US capital 

In a busy week in Washington D.C. the Association hosted a celebratory activation and met with congressional offices to discuss tariffs and trade  The US...
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Licensing News

The Wombles announces new licensing and content representative

The Blair Partnership has been named the brand’s exclusive global representative across content, licensing, gaming, publishing, music and live experiences The Wombles is entering a...

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