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Recent News

Zatu Distribution appoints Playtime PR

Playtime PR will handle consumer PR for 2026 with a focus on media relations, earned influencer campaigns and festive outreach Zatu Distribution has appointed Playtime PR to handle its...

Hasbro signs licensing deal for Nintendo’s Zelda franchise 

Science Museum celebrates retail experience award

Craft Buddy readies busy preview season

Connetix unveils four new magnetic tile packs

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Retail News

Exclusive Interview: Toys4you Director Usman Ali Ahmed

Toys4you Director Usman Ali Ahmed discusses opening a second store, how suppliers helped support the move, and more  Following the successful launch of a second Toys4you store...

First Gundam store opens in London

The Puppet Company boards Hamleys party bus tours

Exclusive Interview: Bakers & Larners of Holt

Exclusive: “The physical retail experience is part of the hobby”

People News

Former Ty exec Steve Gomez joins Warmies

Steve has been appointed European Sales Director and will spearhead the brand’s international growth efforts  Warmies has appointed former Ty executive Steve Gomez as its new European...

Dale Luckhurst named Head of Brand for Heller 

BBC Studios names new CEO, Brands and Licensing

International Toy News

Mattel appoint new Commercial Lead for Middle East

Mattel has appointed Tarek Moussawer as Commercial Lead, Middle East. Based in Dubai, Tarek will represent Mattel across the region and support the company's commercial priorities...

US Toy Association brings power of play to US capital 

Mattel and Paramount ink global TMNT toy deal

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Licensing News

Hasbro signs licensing deal for Nintendo’s Zelda franchise 

The multi-year collaboration will kick off next year as the video game series marks its 40th anniversary Hasbro has announced a new licensing partnership with Nintendo to create...

Favourite Bluey moments reimagined for Lego shorts series

Mattel announces first original Barbie novel 

Exhibition News

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