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Kayes of Cardiff bolsters sales force and adds new kidult brand  

James Keys of LJK Sales Agents will support sales in the South East, as the company adds LA Brands’ Cryptic Killers games to its offering  Kayes...

Hasbro announces strong preliminary Q1 earnings 

Spielwarenmesse Group unveils new global brand 

The Entertainer details 2026 retail expansion plans 

Starlight launch The Big Play

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Retail News

Forbidden Planet lands in Norwich this May 

Forbidden Planet is opening its newest store in Norwich on Saturday 2 May, with launch giveaways and cosplay competitions  Forbidden Planet is set to open...

Hamleys cuts ribbon on new Marvel and Star Wars fan zone

The Entertainer details 2026 retail expansion plans 

Aldi launches new summer wooden toy range 

The Entertainer readies major launch of Pop Mart Robo Shops 

People News

Mattel names new Head of Consumer Products EMEA 

Jessica Kelly appointed Senior Director, Head of Consumer Products EMEA to shape and drive Mattel’s regional licensing and category strategy   Mattel has appointed Jessica Kelly...

Mattel announces EMEA leadership restructure 

Mattel names new Chief Commercial Officer

International Toy News

US Toy Association brings power of play to US capital 

In a busy week in Washington D.C. the Association hosted a celebratory activation and met with congressional offices to discuss tariffs and trade  The US...

Mattel and Paramount ink global TMNT toy deal

Blue Marble unveils Barbie STEAM toy programme

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Licensing News

New licensees for Talking Tom Heroes: Suddenly

Blues Group and Teddy Mountain sign for dress-up and plush lines, as licensing agent Planet Rights expands the animated brand’s reach Blues Group and Teddy...

Jakks Pacific inks toy and merch deal with anime streamer Crunchyroll

YuMe Toys unveils new One Piece collectibles range

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